Anne-Fatima Syed is a Pakistani-American Graphic Designer focused on Branding & Marketing in the Bay Area.
Girls In Science: LinkedIn
Tools used: Illustrator + Photoshop + Unsplash
October 2023
What if LinkedIn held a social media campaign to encourage high-school girls to pursue careers in Science? The world needs more women in STEM, let’s get to work.
In all honesty, Gen-Z romanticizes everything. In a world where Science is labeled “uncool” and is male-dominated, us girls just need a reminder that Science truly does rule and we can be cool while achieving our dreams with a feminine touch. For an online-loving crowd, a social media campaign is the way to go.
Process & Design Thinking:
The heart that sits in the middle of an atom is too sweet to ignore and makes the perfect logo which resonates with the message of the campaign. It’s a symbol super recognizable with a subtle pop of girly-ness. The color palette has to be friendly and playful with icons that are a nod to our digital age with an emoji-like feel. With this direction, the typeface used is a simple Serif which perfectly fits right in to the tech-focused aesthetic.
