Anne-Fatima Syed is a Pakistani-American Graphic Designer focused on Branding & Marketing in the Bay Area.
Student Ambassador Program
Tools used: Photoshop + Illustrator + AfterEffects
January 2025
Find Your Voice at the Symphony!
The Student Ambassador Program at the Symphony San Jose is an enthusiastic group of four Bay Area high-schoolers that bring a fresh perspective to the Symphony San Jose. This is an opportunity for them to develop skills in Social Media Marketing & Content Creation under the guidance of the Marketing team.
I launched this initiative Fall of 2024 to bring in a younger voice to a space that is dominated by an older demographic. As the Marketing & Graphics Coordinator, I was able to execute and fulfill my vision in January 2025!
Shown are the Marketing Materials I created for this program including Merch, Social Media Assets, and a Handbook that I produced.
Behind The Scenes:
Raida Collection
Brand Strategy, Visual Identity, Content, Digital, Packaging + Print
Tools Used: Illustrator +Figma + Photoshop
January 2024
Raida Collection is a modest fashion brand tailored for young women to help them feel classy while still maintaining the edge that celebrates their personalities.
Raida in Arabic, means leader. Young girls all strive to be leaders in the spaces they occupy- we want to make our mark as leaders with class.
Logo + Wordmark
The logo and wordmark represent the feminine youthfulness and freedom of girlhood since the modern day “Cool Girl” embraces her feminity and owns her agency in life decisions.
The Logo represents a Bow Icon which speaks towards that youthful femine energy.
The Logo represents a Bow Icon which speaks towards that youthful femine energy.
The Bow is created with two decorative and delicate R’s that represent the brand.
In juxtaposition to the bow's delicate softness, the bold and commanding Archivo font exudes confidence. The Logo and Font decision make the perfect pair to represent confidence with class
Girls In Science: LinkedIn
Tools used: Illustrator + Photoshop + Unsplash
October 2023
What if LinkedIn held a social media campaign to encourage high-school girls to pursue careers in Science? The world needs more women in STEM, let’s get to work.
In all honesty, Gen-Z romanticizes everything. In a world where Science is labeled “uncool” and is male-dominated, us girls just need a reminder that Science truly does rule and we can be cool while achieving our dreams with a feminine touch. For an online-loving crowd, a social media campaign is the way to go.
Process & Design Thinking:
The heart that sits in the middle of an atom is too sweet to ignore and makes the perfect logo which resonates with the message of the campaign. It’s a symbol super recognizable with a subtle pop of girly-ness. The color palette has to be friendly and playful with icons that are a nod to our digital age with an emoji-like feel. With this direction, the typeface used is a simple Serif which perfectly fits right in to the tech-focused aesthetic.
Maza Malai
Packaging Design
Tools used: Illustrator + Photoshop
November 2021
Maza Malai is a chocolate rusk biscuit to be paired with a cup of chai.
As a Pakistani American, I connect chai with stories since the moments that bring family, friends, and everything in between to drink chai are very cherished. Taking all this into consideration, it just seems fair to focus the aesthetics of the brand around South Asian truck art since it narrates a story— the bright colors and symbolism within truck art celebrate the diversity of Pakistan’s working class.
My choice to represent Maza Malai with truck art is to appreciate the talents of the diversity of artists behind the brush! The chocolate rusk has a decorative emboss to complement the packaging.
Process & Design Thinking:
Save the Snowy Plover
Brand Identity + Marketing Campaign + Print
Tools used: Illustrator + Indesign + Photoshop
September 2023
Save the Snowy Plover is a Public Service Announcement campaign in Santa Monica to save the species from extinction.
It hopes to bring awareness to the Santa Monica community that their habits are rapidly declining the population of the bird. This campaign is rooted in a local coffee shop’s efforts to spread information on the Snowy Plover and what efforts can be done to protect it.
The production of the campaign includes a coffee sleeve, exclusive coffee menu, posters, a complimentary tote, and an informational brochure which folds out into a poster.
Approach + Process:
The brand identity is driven by the shape and texture of the Snowy Plover Egg, the main icon being the bird inside of the egg. The spots are the pattern on the bird egg. It is complimented with a Decorative typeface that pairs well with the artistic feel of the identity.
