LinkedIn: Girls In Science

Social Media Brand Campaign



What if LinkedIn held a social media campaign to encourage high school girls to pursue careers in Science? The world needs more women in STEM, let’s get to work.  


Let’s be honest, Gen-Z romanticizes everything. The main reason my generation steers away from STEM combined with a lack of self-confidence within a male dominated field and the “uncool” connotation with the world of science. My role was to make “Science Rule!” again, and not just for boys. For an online-loving crowd, a social media campaign was the way to go. 

Tools used: Illustrator + Photoshop + Unsplash
October 2023


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