Maza Malai is a chocolate rusk biscuit to be paired with a cup of chai.

As a Pakistani American, I connect chai with stories since the moments that bring family, friends, and everything in between to drink chai are very cherished. Taking all this into consideration, it just seems fair to focus the aesthetics of the brand around South Asian truck art since it narrates a story— the bright colors and symbolism within truck art celebrate the diversity of Pakistan’s working class. My choice to represent Maza Malai with truck art is to appreciate the talents of the diversity of artists behind the brush! The chocolate rusk has a decorative emboss to complement the packaging.